Lying at the East-West and North-South crossroads of Eurasia and Africa, Dubai is one of the world's major entrepôts - comparable to Hong Kong, Singapore, Suez and Panama.

With Expo 2020 Dubai fast approaching, Dubai Customs is stepping into the spotlight as a leader in anti-counterfeiting efforts.

Dubai Customs has increased interceptions of suspect products, and is following up with a transparent seizure and destruction service. Infringed brand owners not only receive details of the parties responsible for shipping consignments of counterfeit goods, but they are also invited to witness the destruction of those goods.

Going the extra mile, Dubai Customs is ensuring that fake goods are destroyed in a safe and environmentally friendly way - with as much of the component materials being recycled as possible. Their 'Green Destruction' certificate explains the process in detail.

On 26 April 2019, during its annual event at the Meydan Hotel to celebrate World Intellectual Property Day, Dubai Customs presented IP Whiz with two awards:
- The most active and cooperative IP firm
- The IP firm that filed the most trademark recordals

The awards were presented by His Excellency Ahmed Mahboob Musabih, Director General of Dubai Customs; and His Excellency Lieutenant General Dhahi Khalfan Tamim, Deputy Chairman of Police and General Security of Dubai.

On 4 November 2019, the clients of IP Whiz - including Van Cleef & Arpels and PUMA - expressed their gratitude to Dubai Customs for its diligence and professionalism in protecting their IP rights against counterfeits. During a ceremony at Dubai Customs headquarters, trophies were presented to Yousef Ozair, Head of the Dubai Customs IP Dept, and certificates were presented to individual officers. On 9 November, Dubai Customs proudly shared this recognition with the world through its Twitter feed.